Optimizely vs Hotjar
Side-by-side from the Top 11 rankings of The 11 Best A/B Testing Tools and The 11 Best Customer Feedback Tools. Last verified June 13, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #1) for Growth teams running experiments / Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Optimizely | Hotjar | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best A/B Testing Tools | #1 / The 11 Best Customer Feedback Tools |
| Score (out of 9.4) | 9.2 | 9.2 |
| Best for | Enterprise-scale experimentation | Combining user behavior and feedback |
| Pricing | $$$$$ (Custom enterprise plans) | $$ ($0 to $799+/mo) |
| HQ | New York, USA | St. Julian's, Malta |
| Founded | 2009 | 2014 |
Optimizely
The enterprise standard for its powerful stats engine and full-stack experimentation features.
www.optimizely.comHotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.