Optimizely vs Salesforce Experience Cloud
Side-by-side from the Top 11 rankings of The 11 Best A/B Testing Tools (2026) and The Top 11 Digital Experience Platforms (DXP) in 2026. Last verified June 13, 2026.
The short answer
Optimizely ranks higher on Top 11 (#1 vs #6) for Growth teams running experiments / CMOs, digital experience leads, and marketing operations at mid-market and enterprise companies. The enterprise standard for its powerful stats engine and full-stack experimentation features.
At a glance
| Optimizely | Salesforce Experience Cloud | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best A/B Testing Tools (2026) | #6 / The Top 11 Digital Experience Platforms (DXP) in 2026 |
| Score (out of 9.4) | 9.2 | 8.5 |
| Best for | Enterprise-scale experimentation | Salesforce CRM shops building portals |
| Pricing | $$$$$ (Custom enterprise plans) | $$$ (from $2/login or $5/member/mo) |
| HQ | New York, USA | San Francisco, USA |
| Founded | 2009 | 2013 |
Optimizely
The enterprise standard for its powerful stats engine and full-stack experimentation features.
www.optimizely.comSalesforce Experience Cloud
Best DXP for CRM-connected portals.
www.salesforce.com/products/experience-cloud/overview/See full entry in The Top 11 Digital Experience Platforms (DXP) in 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.