Pictory vs Luma Labs
Side-by-side from the Top 11 ranking of The 11 Best AI Video Generators for Business (2026). Last verified June 26, 2026.
The short answer
Pictory ranks higher on Top 11 (#4 vs #9) for Marketing teams, content creators, and agencies producing video content with AI. The fastest way to turn articles and scripts into social videos.
At a glance
| Pictory | Luma Labs | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best AI Video Generators for Business (2026) | #9 / The 11 Best AI Video Generators for Business (2026) |
| Score (out of 9.4) | 8.5 | 7.5 |
| Best for | Repurposing text into video | High-fidelity cinematic video |
| Pricing | $ ($19 to $100+/mo) | $$ (Free to $120+/mo) |
| HQ | Bothell, USA | Palo Alto, USA |
| Founded | 2019 | 2021 |
Pictory
The fastest way to turn articles and scripts into social videos.
pictory.aiSee full entry in The 11 Best AI Video Generators for Business (2026)
Luma Labs
Unmatched visual quality and motion for text-to-video generation.
lumalabs.aiSee full entry in The 11 Best AI Video Generators for Business (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.