Pipedrive vs HubSpot CRM

Side-by-side from the Top 11 rankings of The 11 Best Sales CRM Software (2026) and The 11 Best CRM Software for Small Business (2026). Last verified June 5, 2026.

The short answer

HubSpot CRM ranks higher on Top 11 (#1 vs #3) for Sales managers and founders choosing CRM software for sales teams (Salesforce vs HubSpot vs Pipedrive vs Close) / Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.

At a glance

PipedriveHubSpot CRM
Top 11 rank#3 / The 11 Best Sales CRM Software (2026)#1 / The 11 Best CRM Software for Small Business (2026)
Score (out of 9.4)8.89.3
Best forBest for visual pipeline managementBest overall free CRM and scalability
Pricing$$ ($14 to $99/user/mo)$ ($0 to $1,200/mo)
HQNew York, USACambridge, USA
Founded20102006

Pipedrive

A highly intuitive, sales-first CRM focused on activity-based selling.

www.pipedrive.com/

See full entry in The 11 Best Sales CRM Software (2026)

HubSpot CRM

The best balance of power and simplicity, with an unbeatable free plan for starting out.

www.hubspot.com/products/crm

See full entry in The 11 Best CRM Software for Small Business (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.