Planoly vs Metricool
Side-by-side from the Top 11 ranking of The 11 Best Social Media Scheduling Tools. Last verified June 5, 2026.
The short answer
Planoly ranks higher on Top 11 (#10 vs #11) for Small business owners and social media managers choosing scheduling tools (Buffer vs Hootsuite vs Later). A beautifully designed, mobile-first visual planner for Instagram-focused creators and brands.
At a glance
| Planoly | Metricool | |
|---|---|---|
| Top 11 rank | #10 / The 11 Best Social Media Scheduling Tools | #11 / The 11 Best Social Media Scheduling Tools |
| Score (out of 9.4) | 7.2 | 7 |
| Best for | Mobile-first visual planning | Hybrid analytics and scheduling |
| Pricing | $ ($14 to $139/mo) | $ ($22 to $249/mo) |
| HQ | Austin, USA | Madrid, Spain |
| Founded | 2016 | 2014 |
Planoly
A beautifully designed, mobile-first visual planner for Instagram-focused creators and brands.
www.planoly.comMetricool
A unique hybrid tool combining social scheduling with website and ad campaign analytics.
metricool.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.