Qualtrics vs Google Forms

Side-by-side from the Top 11 ranking of The 11 Best Survey Software Tools. Last verified June 20, 2026.

The short answer

Qualtrics ranks higher on Top 11 (#1 vs #8) for Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.

At a glance

	Qualtrics	Google Forms
Top 11 rank	#1 / The 11 Best Survey Software Tools	#8 / The 11 Best Survey Software Tools
Score (out of 9.4)	9.2	7.7
Best for	Enterprise research & XM	Free and simple basic surveys
Pricing	$$$$ (Custom pricing)	Free
HQ	Provo, USA	Mountain View, USA
Founded	2002	2008

Qualtrics

Unmatched research and analytics capabilities for enterprise and academic use.

www.qualtrics.com

See full entry in The 11 Best Survey Software Tools

Google Forms

The best completely free tool for basic data collection.

www.google.com/forms/about/

See full entry in The 11 Best Survey Software Tools

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.