Qualtrics vs Medallia
Side-by-side from the Top 11 rankings of The 11 Best Survey Software Tools (2026) and Best NPS Survey Software. Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #5) for Teams running customer surveys, NPS, and market research / CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| Qualtrics | Medallia | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Survey Software Tools (2026) | #5 / Best NPS Survey Software |
| Score (out of 9.4) | 9.2 | 8.4 |
| Best for | Enterprise research & XM | High-volume omnichannel enterprise CX |
| Pricing | $$$$ (Custom pricing) | $$$ (quote-only; enterprise annual contracts) |
| HQ | Provo, USA | San Francisco, United States |
| Founded | 2002 | 2001 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.