Qualtrics vs Zoho Survey
Side-by-side from the Top 11 ranking of The 11 Best Survey Software Tools. Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #9) for Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| Qualtrics | Zoho Survey | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Survey Software Tools | #9 / The 11 Best Survey Software Tools |
| Score (out of 9.4) | 9.2 | 7.5 |
| Best for | Enterprise research & XM | Value for Zoho ecosystem users |
| Pricing | $$$$ (Custom pricing) | $ ($29 to $89/mo) |
| HQ | Provo, USA | Chennai, India |
| Founded | 2002 | 1996 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.