Qualtrics XM vs Chattermill
Side-by-side from the Top 11 ranking of The 11 Best Voice of Customer (VoC) Software (2026). Last verified July 20, 2026.
The short answer
Qualtrics XM ranks higher on Top 11 (#1 vs #8) for CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action. The widest collection and strongest verbatim analytics in one platform.
At a glance
| Qualtrics XM | Chattermill | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Voice of Customer (VoC) Software (2026) | #8 / The 11 Best Voice of Customer (VoC) Software (2026) |
| Score (out of 9.4) | 9.2 | 7.8 |
| Best for | Broadest experience management platform | AI text analytics across feedback sources |
| Pricing | $$$$ (Enterprise, quoted annually) | $$$ (quoted annually) |
| HQ | Provo, USA | London, UK |
| Founded | 2002 | 2015 |
Qualtrics XM
The widest collection and strongest verbatim analytics in one platform.
www.qualtrics.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Chattermill
LLM-driven analytics that rank what to fix first.
chattermill.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.