Qualtrics XM vs Sprinklr
Side-by-side from the Top 11 rankings of The 11 Best Voice of Customer (VoC) Software (2026) and The 11 Best Social Media Analytics Tools (2026). Last verified July 20, 2026.
The short answer
Qualtrics XM ranks higher on Top 11 (#1 vs #3) for CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action / Social media managers measuring reach, engagement, and ROI. The widest collection and strongest verbatim analytics in one platform.
At a glance
| Qualtrics XM | Sprinklr | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Voice of Customer (VoC) Software (2026) | #3 / The 11 Best Social Media Analytics Tools (2026) |
| Score (out of 9.4) | 9.2 | 8.7 |
| Best for | Broadest experience management platform | Unified enterprise CXM platform |
| Pricing | $$$$ (Enterprise, quoted annually) | $$$$$ (Custom, starts ~$1,200/mo) |
| HQ | Provo, USA | New York, USA |
| Founded | 2002 | 2009 |
Qualtrics XM
The widest collection and strongest verbatim analytics in one platform.
www.qualtrics.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Sprinklr
A vast, unified platform for large enterprises managing 30+ digital channels for marketing and customer care.
www.sprinklr.comSee full entry in The 11 Best Social Media Analytics Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.