Qualtrics XM vs Sprinklr
Side-by-side from the Top 11 rankings of Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026 and Sprout Social vs Brandwatch vs Sprinklr: 11 Best Social Media Analytics Tools 2026. Last verified July 20, 2026.
The short answer
Qualtrics XM ranks higher on Top 11 (#1 vs #3) for CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action / Social media managers measuring reach, engagement, and ROI. The widest collection and strongest verbatim analytics in one platform.
At a glance
| Qualtrics XM | Sprinklr | |
|---|---|---|
| Top 11 rank | #1 / Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026 | #3 / Sprout Social vs Brandwatch vs Sprinklr: 11 Best Social Media Analytics Tools 2026 |
| Score (out of 9.4) | 9.2 | 8.7 |
| Best for | Broadest experience management platform | Unified enterprise CXM platform |
| Pricing | $$$$ (Enterprise, quoted annually) | $$$$$ (Custom, starts ~$1,200/mo) |
| HQ | Provo, USA | New York, USA |
| Founded | 2002 | 2009 |
Qualtrics XM
The widest collection and strongest verbatim analytics in one platform.
www.qualtrics.com/Sprinklr
A vast, unified platform for large enterprises managing 30+ digital channels for marketing and customer care.
www.sprinklr.comSee full entry in Sprout Social vs Brandwatch vs Sprinklr: 11 Best Social Media Analytics Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.