Qualtrics XM vs Thematic
Side-by-side from the Top 11 ranking of Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026. Last verified July 20, 2026.
The short answer
Qualtrics XM ranks higher on Top 11 (#1 vs #9) for CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action. The widest collection and strongest verbatim analytics in one platform.
At a glance
| Qualtrics XM | Thematic | |
|---|---|---|
| Top 11 rank | #1 / Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026 | #9 / Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026 |
| Score (out of 9.4) | 9.2 | 7.6 |
| Best for | Broadest experience management platform | Transparent feedback theme analytics |
| Pricing | $$$$ (Enterprise, quoted annually) | $$$ (quoted annually) |
| HQ | Provo, USA | Auckland, New Zealand |
| Founded | 2002 | 2016 |
Qualtrics XM
The widest collection and strongest verbatim analytics in one platform.
www.qualtrics.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.