Referral Rock vs Viral Loops
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
Referral Rock ranks higher on Top 11 (#6 vs #10) for Growth teams building referral and word-of-mouth programs. A versatile and well-supported platform for SMBs running multiple program types.
At a glance
| Referral Rock | Viral Loops | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best Referral Marketing Software Tools | #10 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 8.1 | 7.4 |
| Best for | Flexible SMB referral programs | Viral contests and giveaways |
| Pricing | $$ ($200 to $800/mo) | $ ($49 to $299/mo) |
| HQ | Washington D.C., USA | London, UK |
| Founded | 2015 | 2016 |
Referral Rock
A versatile and well-supported platform for SMBs running multiple program types.
referralrock.comSee full entry in The 11 Best Referral Marketing Software Tools
Viral Loops
A template-driven platform for running short-term viral marketing campaigns.
viralloops.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.