ReferralCandy vs Rewardful
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
ReferralCandy ranks higher on Top 11 (#1 vs #8) for Growth teams building referral and word-of-mouth programs. The top 'set and forget' referral tool for e-commerce, especially Shopify stores.
At a glance
| ReferralCandy | Rewardful | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Referral Marketing Software Tools | #8 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 9.2 | 7.8 |
| Best for | Simple e-commerce referral programs | Stripe-based SaaS affiliate & referral |
| Pricing | $ ($59 to $299/mo + commission) | $ ($49 to $299/mo) |
| HQ | Singapore | Toronto, Canada |
| Founded | 2009 | 2017 |
ReferralCandy
The top 'set and forget' referral tool for e-commerce, especially Shopify stores.
www.referralcandy.comSee full entry in The 11 Best Referral Marketing Software Tools
Rewardful
The easiest way for SaaS companies on Stripe to launch affiliate and referral programs.
www.rewardful.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.