ReferralCandy vs Viral Loops
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
ReferralCandy ranks higher on Top 11 (#1 vs #10) for Growth teams building referral and word-of-mouth programs. The top 'set and forget' referral tool for e-commerce, especially Shopify stores.
At a glance
| ReferralCandy | Viral Loops | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Referral Marketing Software Tools | #10 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 9.2 | 7.4 |
| Best for | Simple e-commerce referral programs | Viral contests and giveaways |
| Pricing | $ ($59 to $299/mo + commission) | $ ($49 to $299/mo) |
| HQ | Singapore | London, UK |
| Founded | 2009 | 2016 |
ReferralCandy
The top 'set and forget' referral tool for e-commerce, especially Shopify stores.
www.referralcandy.comSee full entry in The 11 Best Referral Marketing Software Tools
Viral Loops
A template-driven platform for running short-term viral marketing campaigns.
viralloops.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.