Reputation vs BrightLocal
Side-by-side from the Top 11 ranking of The 11 Best Reputation Management Software Tools. Last verified June 19, 2026.
The short answer
Reputation ranks higher on Top 11 (#1 vs #6) for Businesses monitoring brand mentions, reviews, and online sentiment. The top choice for large enterprises needing powerful, multi-location analytics and control.
At a glance
| Reputation | BrightLocal | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Reputation Management Software Tools | #6 / The 11 Best Reputation Management Software Tools |
| Score (out of 9.4) | 9.2 | 8.1 |
| Best for | Enterprise multi-location businesses | Marketing agencies managing SMBs |
| Pricing | $$$$ ($1000 to $5000+/mo) | $ ($35 to $90/mo) |
| HQ | San Ramon, USA | Brighton, UK |
| Founded | 2006 | 2009 |
Reputation
The top choice for large enterprises needing powerful, multi-location analytics and control.
www.reputation.comSee full entry in The 11 Best Reputation Management Software Tools
BrightLocal
Best value for agencies, bundling reputation with local SEO tools.
www.brightlocal.comSee full entry in The 11 Best Reputation Management Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.