RollWorks vs ZoomInfo MarketingOS
Side-by-side from the Top 11 ranking of The 11 Best ABM Software Platforms. Last verified June 18, 2026.
The short answer
RollWorks ranks higher on Top 11 (#4 vs #9) for B2B marketing teams running account-based marketing campaigns. A user-friendly platform focused on making account-based advertising easy for mid-market teams.
At a glance
| RollWorks | ZoomInfo MarketingOS | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best ABM Software Platforms | #9 / The 11 Best ABM Software Platforms |
| Score (out of 9.4) | 8.7 | 7.9 |
| Best for | Accessible account-based advertising | ABM powered by elite B2B data |
| Pricing | $$$ ($25,000 to $100,000/yr) | $$$ ($25,000 to $80,000/yr) |
| HQ | San Francisco, USA | Vancouver, USA |
| Founded | 2018 | 2007 |
RollWorks
A user-friendly platform focused on making account-based advertising easy for mid-market teams.
www.rollworks.comZoomInfo MarketingOS
Leverages ZoomInfo's superior company and contact data for precise audience targeting.
www.zoominfo.com/products/marketingosMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.