Salesforce Marketing Cloud Account Engagement (Pardot) vs HubSpot
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #5) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| Salesforce Marketing Cloud Account Engagement (Pardot) | HubSpot | |
|---|---|---|
| Top 11 rank | #5 / The 11 Best Marketing Automation Software (2026) | #1 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 8.4 | 9.3 |
| Best for | Salesforce-centric B2B marketing | All-in-one CRM platform |
| Pricing | $$$$ ($1,250 to $15,000/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Atlanta, USA | Cambridge, USA |
| Founded | 2007 | 2006 |
Salesforce Marketing Cloud Account Engagement (Pardot)
The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.
www.salesforce.com/products/marketing-cloud/account-engagement/See full entry in The 11 Best Marketing Automation Software (2026)
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.