Salesforce Starter vs Capsule CRM
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
Salesforce Starter ranks higher on Top 11 (#4 vs #7) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The industry standard for power and scalability, but with a steeper learning curve.
At a glance
| Salesforce Starter | Capsule CRM | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best CRM Software for Small Business | #7 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 8.6 | 8 |
| Best for | Most powerful and scalable platform | Best for simplicity and ease of use |
| Pricing | $$ ($30 to $125/user/mo) | $ ($0 to $54/user/mo) |
| HQ | San Francisco, USA | Manchester, UK |
| Founded | 1999 | 2009 |
Salesforce Starter
The industry standard for power and scalability, but with a steeper learning curve.
www.salesforce.com/solutions/small-business/See full entry in The 11 Best CRM Software for Small Business
Capsule CRM
A beautifully simple CRM that's incredibly easy to learn and use.
capsulecrm.com/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.