Salesforce Starter vs HubSpot CRM
Side-by-side from the Top 11 ranking of HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026. Last verified June 4, 2026.
The short answer
HubSpot CRM ranks higher on Top 11 (#1 vs #4) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.
At a glance
| Salesforce Starter | HubSpot CRM | |
|---|---|---|
| Top 11 rank | #4 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 | #1 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 |
| Score (out of 9.4) | 8.6 | 9.3 |
| Best for | Most powerful and scalable platform | Best overall free CRM and scalability |
| Pricing | $$ ($30 to $125/user/mo) | $ ($0 to $1,200/mo) |
| HQ | San Francisco, USA | Cambridge, USA |
| Founded | 1999 | 2006 |
Salesforce Starter
The industry standard for power and scalability, but with a steeper learning curve.
www.salesforce.com/solutions/small-business/HubSpot CRM
The best balance of power and simplicity, with an unbeatable free plan for starting out.
www.hubspot.com/products/crmMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.