Salesforce Starter vs Insightly
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
Salesforce Starter ranks higher on Top 11 (#4 vs #6) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The industry standard for power and scalability, but with a steeper learning curve.
At a glance
| Salesforce Starter | Insightly | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best CRM Software for Small Business | #6 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 8.6 | 8.2 |
| Best for | Most powerful and scalable platform | Best CRM with integrated project management |
| Pricing | $$ ($30 to $125/user/mo) | $$ ($29 to $99/user/mo) |
| HQ | San Francisco, USA | San Francisco, USA |
| Founded | 1999 | 2009 |
Salesforce Starter
The industry standard for power and scalability, but with a steeper learning curve.
www.salesforce.com/solutions/small-business/See full entry in The 11 Best CRM Software for Small Business
Insightly
A solid CRM with powerful, built-in project management capabilities.
www.insightly.com/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.