Salesforce Starter vs Keap
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business (2026). Last verified June 4, 2026.
The short answer
Salesforce Starter ranks higher on Top 11 (#4 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The industry standard for power and scalability, but with a steeper learning curve.
At a glance
| Salesforce Starter | Keap | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best CRM Software for Small Business (2026) | #9 / The 11 Best CRM Software for Small Business (2026) |
| Score (out of 9.4) | 8.6 | 7.6 |
| Best for | Most powerful and scalable platform | Best for sales & marketing automation |
| Pricing | $$ ($30 to $125/user/mo) | $$$ ($199 to $289/mo) |
| HQ | San Francisco, USA | Chandler, USA |
| Founded | 1999 | 2001 |
Salesforce Starter
The industry standard for power and scalability, but with a steeper learning curve.
www.salesforce.com/solutions/small-business/See full entry in The 11 Best CRM Software for Small Business (2026)
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.