Semrush vs Wappalyzer

Side-by-side from the Top 11 rankings of The 11 Best SEO Tools for Small Business and The 11 Best Competitor Analysis Tools. Last verified June 4, 2026.

The short answer

Semrush ranks higher on Top 11 (#1 vs #9) for Small business owners and in-house marketers choosing SEO tools (Ahrefs vs SEMrush vs Moz) / Marketing teams tracking competitor SEO, pricing, and positioning. The most comprehensive all-in-one SEO and marketing platform, ideal for growth.

At a glance

SemrushWappalyzer
Top 11 rank#1 / The 11 Best SEO Tools for Small Business#9 / The 11 Best Competitor Analysis Tools
Score (out of 9.4)9.37.5
Best forBest all-in-one toolkitCompetitor technology stack lookup
Pricing$$ ($129 to $499/mo)$$ ($250 to $850/mo for full features)
HQBoston, USAMelbourne, Australia
Founded20082008

Semrush

The most comprehensive all-in-one SEO and marketing platform, ideal for growth.

www.semrush.com

See full entry in The 11 Best SEO Tools for Small Business

Wappalyzer

The best tool for identifying competitor tech stacks.

www.wappalyzer.com

See full entry in The 11 Best Competitor Analysis Tools

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.