Shopify vs HubSpot CMS Hub
Side-by-side from the Top 11 rankings of The 11 Best E-Commerce Platforms for Small Business and The 11 Best CMS Platforms for Small Business. Last verified June 4, 2026.
The short answer
Shopify ranks higher on Top 11 (#1 vs #6) for Small business owners choosing an e-commerce platform (Shopify vs WooCommerce vs BigCommerce) / Small business owners choosing a content management system. The best all-around choice for ease of use, app selection, and support, making it ideal for most small businesses.
At a glance
| Shopify | HubSpot CMS Hub | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best E-Commerce Platforms for Small Business | #6 / The 11 Best CMS Platforms for Small Business |
| Score (out of 9.4) | 93 | 8.1 |
| Best for | Best all-in-one platform | Best for lead generation |
| Pricing | $$ ($29 to $299/mo) | $$$ ($23 to $1200/mo) |
| HQ | Ottawa, Canada | Cambridge, USA |
| Founded | 2006 | 2006 |
Shopify
The best all-around choice for ease of use, app selection, and support, making it ideal for most small businesses.
www.shopify.comSee full entry in The 11 Best E-Commerce Platforms for Small Business
HubSpot CMS Hub
Natively integrated with a top-tier CRM for superior marketing.
www.hubspot.com/products/cmsSee full entry in The 11 Best CMS Platforms for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.