Simon Data vs Hightouch
Side-by-side from the Top 11 ranking of The 11 Best Customer Data Platforms (CDPs). Last verified June 17, 2026.
The short answer
Simon Data ranks higher on Top 11 (#7 vs #11) for Marketing and data teams unifying customer data across channels. A combined CDP and marketing cloud that simplifies the tech stack.
At a glance
| Simon Data | Hightouch | |
|---|---|---|
| Top 11 rank | #7 / The 11 Best Customer Data Platforms (CDPs) | #11 / The 11 Best Customer Data Platforms (CDPs) |
| Score (out of 9.4) | 8 | 7.2 |
| Best for | Marketers wanting CDP + orchestration | Activating data from a warehouse |
| Pricing | $$$ ($4,000 to $20,000/mo) | $$ ($800 to $5,000/mo) |
| HQ | New York, USA | San Francisco, USA |
| Founded | 2014 | 2020 |
Simon Data
A combined CDP and marketing cloud that simplifies the tech stack.
www.simondata.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
Hightouch
A leading 'Reverse ETL' tool activating data directly from the warehouse.
hightouch.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.