Smile.io vs Marsello
Side-by-side from the Top 11 ranking of The 11 Best Customer Loyalty & Rewards Software. Last verified June 18, 2026.
The short answer
Smile.io ranks higher on Top 11 (#2 vs #10) for Retailers and ecommerce brands running loyalty programs. Best pure-play loyalty tool for ease of use and core features.
At a glance
| Smile.io | Marsello | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Customer Loyalty & Rewards Software | #10 / The 11 Best Customer Loyalty & Rewards Software |
| Score (out of 9.4) | 9.1 | 7.5 |
| Best for | Dedicated loyalty for SMBs | All-in-one marketing for SMBs |
| Pricing | $$ ($49 to $999/mo) | $$ ($100 to $500+/mo) |
| HQ | Kitchener, Canada | Wellington, New Zealand |
| Founded | 2012 | 2014 |
Smile.io
Best pure-play loyalty tool for ease of use and core features.
smile.ioSee full entry in The 11 Best Customer Loyalty & Rewards Software
Marsello
Simplified, affordable loyalty and marketing automation for small teams.
www.marsello.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.