Sprinklr vs Thematic
Side-by-side from the Top 11 rankings of The 11 Best Social Media Analytics Tools (2026) and The 11 Best Voice of Customer (VoC) Software (2026). Last verified June 12, 2026.
The short answer
Sprinklr ranks higher on Top 11 (#3 vs #9) for Social media managers measuring reach, engagement, and ROI / CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action. A vast, unified platform for large enterprises managing 30+ digital channels for marketing and customer care.
At a glance
| Sprinklr | Thematic | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Social Media Analytics Tools (2026) | #9 / The 11 Best Voice of Customer (VoC) Software (2026) |
| Score (out of 9.4) | 8.7 | 7.6 |
| Best for | Unified enterprise CXM platform | Transparent feedback theme analytics |
| Pricing | $$$$$ (Custom, starts ~$1,200/mo) | $$$ (quoted annually) |
| HQ | New York, USA | Auckland, New Zealand |
| Founded | 2009 | 2016 |
Sprinklr
A vast, unified platform for large enterprises managing 30+ digital channels for marketing and customer care.
www.sprinklr.comSee full entry in The 11 Best Social Media Analytics Tools (2026)
Thematic
Transparent, adjustable theme analytics.
getthematic.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.