Sprout Social vs Oktopost

Side-by-side from the Top 11 rankings of The 11 Best Social Media Analytics Tools (2026) and The 11 Best Social Media Tools for B2B (2026). Last verified June 12, 2026.

The short answer

Sprout Social ranks higher on Top 11 (#1 vs #4) for Social media managers measuring reach, engagement, and ROI / B2B marketers scheduling and analyzing social. The best all-in-one platform, balancing powerful features with a user-friendly interface for analytics and publishing.

At a glance

Sprout SocialOktopost
Top 11 rank#1 / The 11 Best Social Media Analytics Tools (2026)#4 / The 11 Best Social Media Tools for B2B (2026)
Score (out of 9.4)9.18.6
Best forAll-in-one social managementB2B employee advocacy
Pricing$$$ ($249 to $499+/user/mo)$$$$ (Custom pricing, est. $1000+/mo)
HQChicago, USATel Aviv, Israel
Founded20102013

Sprout Social

The best all-in-one platform, balancing powerful features with a user-friendly interface for analytics and publishing.

sproutsocial.com

See full entry in The 11 Best Social Media Analytics Tools (2026)

Oktopost

The best platform built specifically for B2B, excelling at employee advocacy.

www.oktopost.com

See full entry in The 11 Best Social Media Tools for B2B (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.