SpyFu vs Serpstat
Side-by-side from the Top 11 rankings of Semrush vs Ahrefs vs Similarweb: 11 Best Competitor Analysis Tools 2026 and Semrush vs Ahrefs vs Moz Pro: 11 Best SEO Tools for Small Business 2026. Last verified June 20, 2026.
The short answer
SpyFu ranks higher on Top 11 (#5 vs #10) for Marketing teams tracking competitor SEO, pricing, and positioning / Small business owners and in-house marketers choosing SEO tools (Ahrefs vs SEMrush vs Moz). Unrivaled historical data for PPC campaigns.
At a glance
| SpyFu | Serpstat | |
|---|---|---|
| Top 11 rank | #5 / Semrush vs Ahrefs vs Similarweb: 11 Best Competitor Analysis Tools 2026 | #10 / Semrush vs Ahrefs vs Moz Pro: 11 Best SEO Tools for Small Business 2026 |
| Score (out of 9.4) | 8.4 | 7.2 |
| Best for | Deep PPC and advertising intelligence | Affordable growth-hacking toolkit |
| Pricing | $$ ($39 to $299/mo) | $ ($50 to $299/mo) |
| HQ | Scottsdale, USA | Odesa, Ukraine |
| Founded | 2006 | 2013 |
SpyFu
Unrivaled historical data for PPC campaigns.
www.spyfu.comSee full entry in Semrush vs Ahrefs vs Similarweb: 11 Best Competitor Analysis Tools 2026
Serpstat
A versatile and low-cost platform for SEO, PPC, and content.
serpstat.comSee full entry in Semrush vs Ahrefs vs Moz Pro: 11 Best SEO Tools for Small Business 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.