Tailwind vs Metricool
Side-by-side from the Top 11 ranking of Buffer vs Sprout Social vs Hootsuite: 11 Best Social Media Scheduling Tools 2026. Last verified June 5, 2026.
The short answer
Tailwind ranks higher on Top 11 (#9 vs #11) for Small business owners and social media managers choosing scheduling tools (Buffer vs Hootsuite vs Later). The undisputed leader for Pinterest and Instagram, with specialized tools for discovery and scheduling.
At a glance
| Tailwind | Metricool | |
|---|---|---|
| Top 11 rank | #9 / Buffer vs Sprout Social vs Hootsuite: 11 Best Social Media Scheduling Tools 2026 | #11 / Buffer vs Sprout Social vs Hootsuite: 11 Best Social Media Scheduling Tools 2026 |
| Score (out of 9.4) | 7.5 | — |
| Best for | Pinterest and Instagram specialist | Hybrid analytics and scheduling |
| Pricing | $ ($20 to $40/mo) | $ ($22 to $249/mo) |
| HQ | Oklahoma City, USA | Madrid, Spain |
| Founded | 2011 | 2014 |
Tailwind
The undisputed leader for Pinterest and Instagram, with specialized tools for discovery and scheduling.
www.tailwindapp.comSee full entry in Buffer vs Sprout Social vs Hootsuite: 11 Best Social Media Scheduling Tools 2026
Metricool
A unique hybrid tool combining social scheduling with website and ad campaign analytics.
metricool.com/See full entry in Buffer vs Sprout Social vs Hootsuite: 11 Best Social Media Scheduling Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.