Tailwind vs Metricool
Side-by-side from the Top 11 ranking of The 11 Best Social Media Scheduling Tools. Last verified June 5, 2026.
The short answer
Tailwind ranks higher on Top 11 (#9 vs #11) for Small business owners and social media managers choosing scheduling tools (Buffer vs Hootsuite vs Later). The undisputed leader for Pinterest and Instagram, with specialized tools for discovery and scheduling.
At a glance
| Tailwind | Metricool | |
|---|---|---|
| Top 11 rank | #9 / The 11 Best Social Media Scheduling Tools | #11 / The 11 Best Social Media Scheduling Tools |
| Score (out of 9.4) | 7.5 | 7 |
| Best for | Pinterest and Instagram specialist | Hybrid analytics and scheduling |
| Pricing | $ ($20 to $40/mo) | $ ($22 to $249/mo) |
| HQ | Oklahoma City, USA | Madrid, Spain |
| Founded | 2011 | 2014 |
Tailwind
The undisputed leader for Pinterest and Instagram, with specialized tools for discovery and scheduling.
www.tailwindapp.comMetricool
A unique hybrid tool combining social scheduling with website and ad campaign analytics.
metricool.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.