Top Producer vs Sierra Interactive
Side-by-side from the Top 11 ranking of The 11 Best Real Estate CRMs (2026). Last verified May 31, 2026.
The short answer
Top Producer ranks higher on Top 11 (#4 vs #10) for Real estate agents and brokerages managing leads and listings. A veteran CRM with deep MLS integration and time-tested follow-up workflows.
At a glance
| Top Producer | Sierra Interactive | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Real Estate CRMs (2026) | #10 / The 11 Best Real Estate CRMs (2026) |
| Score (out of 9.4) | 8.7 | 7.6 |
| Best for | Established agents needing reliable CRM | Teams wanting customizable platforms |
| Pricing | $$ ($60 to $120/mo) | $$$ ($400 to $1000/mo) |
| HQ | Richmond, Canada | Louisville, USA |
| Founded | 1982 | 2007 |
Top Producer
A veteran CRM with deep MLS integration and time-tested follow-up workflows.
www.topproducer.comSierra Interactive
A flexible website/CRM platform for process-driven teams wanting a custom brand presence.
www.sierrainteractive.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.