Trustpilot vs Synup
Side-by-side from the Top 11 ranking of The 11 Best Review Management Software Tools (2026). Last verified June 24, 2026.
The short answer
Trustpilot ranks higher on Top 11 (#8 vs #9) for Local businesses and agencies managing Google, Yelp, and industry reviews. Globally recognized third-party reviews that improve paid search performance.
At a glance
| Trustpilot | Synup | |
|---|---|---|
| Top 11 rank | #8 / The 11 Best Review Management Software Tools (2026) | #9 / The 11 Best Review Management Software Tools (2026) |
| Score (out of 9.4) | 7.8 | 7.6 |
| Best for | Best for brand credibility with a globally recognized trust badge | Best combined listing management and review monitoring |
| Pricing | $$ ($225 to $1,000+/mo) | $$ (custom, typically $150-$400/mo per location block) |
| HQ | Copenhagen, Denmark | New York, USA |
| Founded | 2007 | 2014 |
Trustpilot
Globally recognized third-party reviews that improve paid search performance.
www.trustpilot.comSee full entry in The 11 Best Review Management Software Tools (2026)
Synup
Best option when you need both listing management and review monitoring.
synup.comSee full entry in The 11 Best Review Management Software Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.