Typeform vs Google Forms
Side-by-side from the Top 11 ranking of The 11 Best Survey Software Tools. Last verified June 20, 2026.
The short answer
Typeform ranks higher on Top 11 (#3 vs #8) for Teams running customer surveys, NPS, and market research. Best for respondent experience and completion rates.
At a glance
| Typeform | Google Forms | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Survey Software Tools | #8 / The 11 Best Survey Software Tools |
| Score (out of 9.4) | 8.8 | 7.7 |
| Best for | Engaging, conversational surveys | Free and simple basic surveys |
| Pricing | $$ ($29 to $99/mo) | Free |
| HQ | Barcelona, Spain | Mountain View, USA |
| Founded | 2012 | 2008 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.