Varicent vs Badger Maps
Side-by-side from the Top 11 ranking of The 11 Best Sales Territory Management Software (2026). Last verified July 17, 2026.
The short answer
Varicent ranks higher on Top 11 (#4 vs #5) for RevOps leaders, sales operations teams, and field sales managers who design, balance, and assign account territories across a sales force. One SPM suite for territory, quota, and comp.
At a glance
| Varicent | Badger Maps | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Sales Territory Management Software (2026) | #5 / The 11 Best Sales Territory Management Software (2026) |
| Score (out of 9.4) | 8.5 | 8.3 |
| Best for | Enterprise territory + quota SPM | Field-rep mapping and routing |
| Pricing | $$$$$ (Enterprise licensing, quoted annually) | $$ (From ~$58/user/mo) |
| HQ | Toronto, Canada | San Francisco, USA |
| Founded | 2005 | 2012 |
Varicent
One SPM suite for territory, quota, and comp.
www.varicent.com/products/territory-and-quota-planningSee full entry in The 11 Best Sales Territory Management Software (2026)
Badger Maps
The easiest field-rep territory and routing app.
www.badgermapping.com/See full entry in The 11 Best Sales Territory Management Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.