Virtuous vs Keela
Side-by-side from the Top 11 rankings of The 11 Best Donor Management Software and The 11 Best Nonprofit CRMs. Last verified June 13, 2026.
The short answer
Virtuous ranks higher on Top 11 (#4 vs #8) for Development teams tracking donations / Nonprofits managing donors and fundraising. Excellent for automating personalized donor journeys based on real-time data signals.
At a glance
| Virtuous | Keela | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Donor Management Software | #8 / The 11 Best Nonprofit CRMs |
| Score (out of 9.4) | 8.5 | 7.8 |
| Best for | Best for personalized fundraising | Integrated email marketing |
| Pricing | $$$ ($400 to $1,500+/mo) | $$ ($149 to $649/mo) |
| HQ | Phoenix, USA | Vancouver, Canada |
| Founded | 2014 | 2015 |
Virtuous
Excellent for automating personalized donor journeys based on real-time data signals.
www.virtuous.orgKeela
A user-friendly CRM with excellent built-in email marketing and smart recommendations.
www.keela.coMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.