WooCommerce vs Big Cartel

Side-by-side from the Top 11 ranking of The 11 Best E-Commerce Platforms for Small Business. Last verified June 4, 2026.

The short answer

WooCommerce ranks higher on Top 11 (#2 vs #9) for Small business owners choosing an e-commerce platform (Shopify vs WooCommerce vs BigCommerce). The most flexible and customizable option for businesses that are comfortable managing a WordPress site.

At a glance

WooCommerceBig Cartel
Top 11 rank#2 / The 11 Best E-Commerce Platforms for Small Business#9 / The 11 Best E-Commerce Platforms for Small Business
Score (out of 9.4)8876
Best forBest for WordPress sitesBest for artists & makers
Pricing$ ($0 software + hosting costs)$ ($0 to $19.99/mo)
HQSan Francisco, USASalt Lake City, USA
Founded20112005

WooCommerce

The most flexible and customizable option for businesses that are comfortable managing a WordPress site.

woocommerce.com

See full entry in The 11 Best E-Commerce Platforms for Small Business

Big Cartel

A simple, affordable, and stylish platform designed specifically for artists and creators with small inventories.

www.bigcartel.com

See full entry in The 11 Best E-Commerce Platforms for Small Business

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.