WooCommerce vs Ecwid by Lightspeed
Side-by-side from the Top 11 ranking of Shopify vs WooCommerce vs BigCommerce: 11 Best E-Commerce Platforms for Small Business 2026. Last verified June 4, 2026.
The short answer
WooCommerce ranks higher on Top 11 (#2 vs #7) for Small business owners choosing an e-commerce platform (Shopify vs WooCommerce vs BigCommerce). The most flexible and customizable option for businesses that are comfortable managing a WordPress site.
At a glance
| WooCommerce | Ecwid by Lightspeed | |
|---|---|---|
| Top 11 rank | #2 / Shopify vs WooCommerce vs BigCommerce: 11 Best E-Commerce Platforms for Small Business 2026 | #7 / Shopify vs WooCommerce vs BigCommerce: 11 Best E-Commerce Platforms for Small Business 2026 |
| Score (out of 9.4) | 8.8 | 7.9 |
| Best for | Best for WordPress sites | Best for existing websites |
| Pricing | $ ($0 software + hosting costs) | $ ($0 to $82.50/mo) |
| HQ | San Francisco, USA | Encinitas, USA |
| Founded | 2011 | 2009 |
WooCommerce
The most flexible and customizable option for businesses that are comfortable managing a WordPress site.
woocommerce.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.