Yext vs BrightLocal
Side-by-side from the Top 11 ranking of The 11 Best Reputation Management Software Tools. Last verified June 19, 2026.
The short answer
Yext ranks higher on Top 11 (#5 vs #6) for Businesses monitoring brand mentions, reviews, and online sentiment. The market leader for managing business listings across many directories.
At a glance
| Yext | BrightLocal | |
|---|---|---|
| Top 11 rank | #5 / The 11 Best Reputation Management Software Tools | #6 / The 11 Best Reputation Management Software Tools |
| Score (out of 9.4) | 8.3 | 8.1 |
| Best for | Enterprises needing accurate listings | Marketing agencies managing SMBs |
| Pricing | $$$$ ($500 to $2000+/mo) | $ ($35 to $90/mo) |
| HQ | New York, USA | Brighton, UK |
| Founded | 2006 | 2009 |
Yext
The market leader for managing business listings across many directories.
www.yext.comSee full entry in The 11 Best Reputation Management Software Tools
BrightLocal
Best value for agencies, bundling reputation with local SEO tools.
www.brightlocal.comSee full entry in The 11 Best Reputation Management Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.