Zoho CRM vs Keap

Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business (2026). Last verified June 4, 2026.

The short answer

Zoho CRM ranks higher on Top 11 (#2 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). Unbeatable value with a massive feature set, though it can feel complex.

At a glance

Zoho CRMKeap
Top 11 rank#2 / The 11 Best CRM Software for Small Business (2026)#9 / The 11 Best CRM Software for Small Business (2026)
Score (out of 9.4)9.17.6
Best forBest value for an all-in-one suiteBest for sales & marketing automation
Pricing$ ($0 to $65/user/mo)$$$ ($199 to $289/mo)
HQChennai, IndiaChandler, USA
Founded19962001

Zoho CRM

Unbeatable value with a massive feature set, though it can feel complex.

www.zoho.com/crm/

See full entry in The 11 Best CRM Software for Small Business (2026)

Keap

Powerful automation for service businesses, but with a higher price and learning curve.

keap.com/

See full entry in The 11 Best CRM Software for Small Business (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.