Zoho CRM vs Salesforce Starter
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
Zoho CRM ranks higher on Top 11 (#2 vs #4) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). Unbeatable value with a massive feature set, though it can feel complex.
At a glance
| Zoho CRM | Salesforce Starter | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best CRM Software for Small Business | #4 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 9.1 | 8.6 |
| Best for | Best value for an all-in-one suite | Most powerful and scalable platform |
| Pricing | $ ($0 to $65/user/mo) | $$ ($30 to $125/user/mo) |
| HQ | Chennai, India | San Francisco, USA |
| Founded | 1996 | 1999 |
Zoho CRM
Unbeatable value with a massive feature set, though it can feel complex.
www.zoho.com/crm/See full entry in The 11 Best CRM Software for Small Business
Salesforce Starter
The industry standard for power and scalability, but with a steeper learning curve.
www.salesforce.com/solutions/small-business/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.