ZoomInfo vs Cognism
Side-by-side from the Top 11 rankings of The 11 Best Sales Intelligence Platforms and The 11 Best B2B Data Providers & Contact Databases. Last verified June 18, 2026.
The short answer
ZoomInfo ranks higher on Top 11 (#1 vs #3) for Sales reps finding buyer intent signals and prospect data / Sales teams sourcing verified B2B contact lists and intent data. The market leader for its unmatched database size and powerful intent signals for enterprise teams.
At a glance
| ZoomInfo | Cognism | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Sales Intelligence Platforms | #3 / The 11 Best B2B Data Providers & Contact Databases |
| Score (out of 9.4) | 9.2 | 8.8 |
| Best for | Enterprise-scale data and intent | Best for EU data & compliance |
| Pricing | $$$$ ($15,000 to $100,000+/yr) | $$$ (Custom quotes, from $10k/yr) |
| HQ | Waltham, USA | London, UK |
| Founded | 2007 | 2015 |
ZoomInfo
The market leader for its unmatched database size and powerful intent signals for enterprise teams.
www.zoominfo.comCognism
The leader in GDPR-compliant European data, with excellent human-verified mobile numbers for direct outreach.
www.cognism.comSee full entry in The 11 Best B2B Data Providers & Contact Databases
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.