ZoomInfo vs Lusha
Side-by-side from the Top 11 rankings of The 11 Best Sales Intelligence Platforms and The 11 Best B2B Data Providers & Contact Databases. Last verified June 18, 2026.
The short answer
ZoomInfo ranks higher on Top 11 (#1 vs #4) for Sales reps finding buyer intent signals and prospect data / Sales teams sourcing verified B2B contact lists and intent data. The market leader for its unmatched database size and powerful intent signals for enterprise teams.
At a glance
| ZoomInfo | Lusha | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Sales Intelligence Platforms | #4 / The 11 Best B2B Data Providers & Contact Databases |
| Score (out of 9.4) | 9.2 | 8.6 |
| Best for | Enterprise-scale data and intent | Easiest to use for individuals |
| Pricing | $$$$ ($15,000 to $100,000+/yr) | $$ ($0 to $74/mo/user) |
| HQ | Waltham, USA | Tel Aviv, Israel |
| Founded | 2007 | 2016 |
ZoomInfo
The market leader for its unmatched database size and powerful intent signals for enterprise teams.
www.zoominfo.comLusha
Simple, user-friendly platform with a great browser extension, ideal for individual reps and small teams.
www.lusha.comSee full entry in The 11 Best B2B Data Providers & Contact Databases
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.