What is a intent data?

Information collected about a business's online activities that signals a potential interest in buying a product or service. It includes actions like topic-based web searches, content consumption across third-party sites, and competitor research.

Who uses one?

B2B marketing teams running account-based marketing campaigns

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $36000/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best ABM Software Platforms. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best ABM Software Platforms, verified June 18, 2026.