What is a donor segmentation?

The practice of dividing a nonprofit's donor base into smaller groups based on shared characteristics, such as donation history, communication preferences, or demographic information. This allows for more targeted and personalized fundraising appeals.

Who uses one?

Development teams tracking donations

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $99/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Donor Management Software. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Donor Management Software, verified June 13, 2026.