What is a intent data?

Information collected about a business's online activities that signals a potential interest in buying a product or service. This includes topic searches, content downloads, and competitor website visits.

Who uses one?

Sales and marketing teams building top-of-funnel pipelines

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $149/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Lead Generation Tools. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Lead Generation Tools, verified June 20, 2026.