What is a market development funds (mdf)?

Money a vendor gives channel partners to run local marketing on the vendor's behalf, released through a request-and-claim workflow. PRM software automates the approval, spend tracking, and proof-of-performance that keeps MDF from being wasted or misreported.

Who uses one?

Channel chiefs and partner program leaders choosing PRM platforms to run reseller, referral, and alliance programs

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $—/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Partner Relationship Management (PRM) Software Platforms (2026). If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Partner Relationship Management (PRM) Software Platforms (2026), verified July 7, 2026.