What is a advocate?

An existing customer who participates in a referral program by sharing a unique link or code with their personal network.

Who uses one?

Growth teams building referral and word-of-mouth programs

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $5000/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Referral Marketing Software Tools. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Referral Marketing Software Tools, verified June 18, 2026.