What is a sentiment analysis?

The use of natural language processing (NLP) to identify and categorize opinions expressed in a piece of text, determining whether the writer's attitude towards a particular topic, product, or brand is positive, negative, or neutral.

Who uses one?

Businesses monitoring brand mentions, reviews, and online sentiment

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $79/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Reputation Management Software Tools. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Reputation Management Software Tools, verified June 19, 2026.