What is a serp?

Search Engine Results Page. The page displayed by a search engine in response to a query by a searcher.

Who uses one?

SEOs tracking keyword positions

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $4.99/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best SEO Rank Tracking Tools. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best SEO Rank Tracking Tools, verified June 9, 2026.