What is a serp?

Search Engine Results Page. It's the page you see after you type a query into a search engine like Google. SEO is the practice of getting your website to rank higher on the SERP.

Who uses one?

Small business owners and in-house marketers choosing SEO tools (Ahrefs vs SEMrush vs Moz)

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $25/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best SEO Tools for Small Business. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best SEO Tools for Small Business, verified June 4, 2026.