What is a sentiment analysis?

The automated process of identifying and categorizing opinions expressed in text to determine whether the writer's attitude towards a particular topic, product, or brand is positive, negative, or neutral.

Who uses one?

Social media managers measuring reach, engagement, and ROI

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $500/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Social Media Analytics Tools. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Social Media Analytics Tools, verified June 12, 2026.